![]() I still believe in a world where parents can show up 100% for their job, and for their child. I don't want to choose between my kid and my career. If that makes me less of a premium creative in some people's eyes, so be it. Because if you ask me to choose between a *magic* hallway conversation and what's best for my kid, my kid is gonna win every time (and then we'll all look around and scratch our heads wondering why more women aren't in leadership positions?). The reality is, we still need to keep it in the conversation for parents. Yeah, remote isn't for everyone, don't hop into my mentions and tell me the 100 reasons it's (debatably) better for creativity. ![]() To take kids away from the friends they love and out of schools they've grown comfortable with so their parents can hot desk in a half-empty office. A choice between uprooting a child from cities close to family for a job across the country. And as remote work is scaled back across the industry, we're asking parents to, once again, make a choice. The statistics support that motherhood negatively impacts a woman's career. And let's be honest, there was (and maybe is) no such thing as women ~having it all~. The long hours, putting kids to bed via FaceTime, the mental burden of eyes as they watched parents who headed for the door to pick a kid up from daycare, perhaps coupled with a sarcastic "half day, huh!" from a co-worker, the parent knowing that whatever lies at home was 100 times more challenging than what was happening in the office.īefore, parents were forced to choose, a career or showing up 100% for their child. As one source remarked, the company's goal is to “provide a platform for great storytellers,” whether those stories are told through film, song, or chromemaddiction matte eye paint.'Īs someone who had a child in a post-COVID world, I think back and cannot imagine how mothers (& fathers!) in advertising handled it all before. 'In 2022, A24 backed Euphoria make-up artist, Donni Davy's cosmetics brand, Half Magic - all as part of the same high-level strategy: find outstanding artists and give them the freedom to thrive. 'It seems obvious that Fenkel, Katz, and Company have drawn at least as much inspiration from Bernard Arnault as Walt Disney this is a luxury playbook applied to modern media.' While other distributors and producers often tried to subdue directors’ stranger creative instincts, A24 took the opposite approach, leaning in.' 'Their thesis was that gifted creators with a distinct point of view would appeal to younger audiences seeking an antidote to Hollywood’s stale sequel machine. 'A24 have four critical decisions that are a core part of the firm’s strategy: From one vantage, it’s an almost venture-like search for outliers.' It was the third outdoor basketball sneaker designed by Nike, after the 1992 Air Raid and the Air Raid 2. They look for true auteurs – then back them to the hilt. It looks more like a ROA Hiking style boot than a basketball shoe something designed to get your hands dirty, which was what Dennis Rodman did when he entered the field. 'Hollywood’s major studios have spent the last decade pumping out superhero vehicles, A24 has embraced creative risk.
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